How RASA Closed $450K in New Catering Revenue in 10 Months Without Hiring Anyone
Ten months ago, RASA waited for catering orders to come in. Today, an AI agent goes out and gets them.
new catering revenue closed in 10 months
return on RASA's spend with Kutlerri.ai
new hires
locations covered
RASA is a fast-casual group with five locations across Washington, D.C., Maryland and Virginia. In 10 months, Kutlerri.ai's Catering Sales Agent has closed $450,000 in new catering revenue for RASA. That is more than 10 times what RASA paid Kutlerri.ai for the service. No new hires. No paid ads. Kutlerri.ai runs the agent as a managed service, working as an extension of RASA's team.
Why wasn't RASA's catering growing on its own?
RASA's food and team were never the problem. Catering orders came only from people who already knew RASA and reached out. Nobody had time to find new catering customers, follow up with past ones or answer every inquiry quickly. That is sales work, and a restaurant team is busy running a restaurant.
The offices, law firms and tech companies near each RASA location were placing catering orders with someone else. They hadn't turned RASA down. Nobody from RASA had ever asked.
That's where the money is.
of catering orders come from 5% of customers, according to MONKEY's State of Catering 2026 report, covering more than 8,000 locations and 2 million orders.
Win one good corporate account, and it keeps ordering. Never reach it, and you never see those orders.
What does Kutlerri.ai's Catering Sales Agent do?
It sells catering for you. The agent finds new buyers, follows up until they order and handles every inquiry through to a quote. Kutlerri.ai's team runs it as an extension of your team. You approve every quote.
Here's how it worked at RASA.
Find new
The agent mapped every catering-fit business within 30 miles of RASA's five locations and named the office manager or assistant who actually places the order.
Reconnect lapsed
The agent flagged past customers who had gone quiet for 30, 60 or 90 days, plus those due to reorder, such as a team that ordered catering for a planning meeting last March.
Reach automatically
The agent ran sequences of emails, calls and texts written for each business. Kutlerri.ai's team made the calls. Every reply was sorted into “ready to quote,” “interested” or “not now.”
Answer instantly
The agent answered all catering calls and emails, even at 7 p.m. on a Friday. It captured headcount, date, budget and dietary needs, and passed the conversation to Kutlerri.ai's team whenever a customer asked to speak with a person.
Close orders
The agent drafted the quote from RASA's catering menu. Kutlerri.ai's team checked it and RASA approved it. The invoice and payment link went out on the same thread, and every dollar was tracked in one report.
What results did RASA get?
In 10 months, Kutlerri.ai's Catering Sales Agent closed $450,000 in new catering revenue for RASA, more than 10 times what RASA paid Kutlerri.ai. The engagement is ongoing.
Catering was always real revenue we couldn't capture. Managing leads, quotes, and follow-ups on top of daily operations is friction most teams can't absorb. Kutlerri.ai removes it entirely. It works like a dedicated catering salesperson around the clock, so our team stays focused on what we do best.
CEO, RASA
RASA did not find a new market. It activated the one it already had.
FAQ
Does the agent replace my catering team?
No. Kutlerri.ai works as an extension of your team. The agent and Kutlerri.ai's team do the finding, the calls, the follow-up and the paperwork. You keep the relationships and approve every quote.
How does Kutlerri.ai charge?
Pricing is outcome-based. Kutlerri.ai charges a percentage of the catering orders it generates for your restaurant. No orders, no charge. See pricing
Does it work for my size of restaurant?
Yes. It works for independents, smaller chains and multi-store brands alike.
Is automated catering outreach compliant?
Yes. Every channel runs with opt-outs and suppression lists. It follows CAN-SPAM rules for emails and consent compliance rules for calls and texts.